Global Creative Strategy & Marketing
CHAMA. A global creative strategy and marketing agency. Where passion meets strategy.
Tailor-made marketing, creative and digital solutions built around what your brand actually needs, not what an agency happens to sell.
Making your brand everyone's business.
01 · About
No boxes. No formulas. Just what your brand actually needs.
CHAMA is a global creative strategy and marketing agency. We don't sell packages. We understand the business and the problem first, decide the strategy second, and only then assemble the services, deliverables, technology and specialists the work actually requires.
That makes us a one-stop partner without being an agency that generically does everything. Some brands need positioning before they need content. Some need a launch, not a rebrand. Some need one specialist for six weeks. The scope follows the problem. Every time.
02 · Philosophy
Passion makes people care. Strategy makes it work.
Business thinking without creative execution goes unnoticed. Creative execution without business thinking goes nowhere. We work at the intersection, and we hold both to the same standard.
- Technical product?
- Niche industry?
- Complicated business model?
- Weirdly specific audience?
There's no industry too complicated for good marketing. We just need to understand it first.
03 · Services
Start with the problem. We'll build around it.
04 · Experience
CHAMA is new. Our experience isn't.
Founder Isabella Rugna brings experience across multiple industries, markets, audiences and sides of the marketing process. That range has shaped one of CHAMA's core beliefs: there is no one-size-fits-all approach to building a brand.
Every client comes with a different product, audience, ambition and challenge. That's why our work is deeply crafted around each business. We take the time to understand what you're building, who you're building it for, what makes it different and where you want to take it before deciding how we get there.
Our experience allows us to adapt, not replicate. Whether we're working with a startup finding its voice, an established company entering a new market, or a brand trying to connect with a completely different audience, the strategy should be built around the business, never the other way around.
05 · Founder
Started by one. Built to become many.
Isabella Rugna has always been a little obsessed with communication, the internet, and understanding why people pay attention to certain things and scroll straight past others. She started working in marketing at 16, and what began as an early interest turned into a career spanning social media, content, strategy, community and brand building.
Over the past seven years she has worked with companies including Empiricus, Azteco, Bitrefill and Esteco, experiencing everything from fast-moving startups to established brands and international teams. She has never wanted to choose between being the person behind the strategy and the person in front of the camera: she built her own platforms as a content creator, grew her own audience, worked with brands as talent and became a speaker at multiple events, while loving the operational side just as much, from building the strategy and refining processes to looking at performance and managing projects.
Being on both sides has completely shaped the way she works. She understands what brands need from creators because she has been the brand hiring and managing them. And she understands what creators need from brands because she has been the person receiving the brief, turning on the camera and creating the content herself.
After years of hands-on experience, she moved to Madrid to complete her Master's in Strategic Marketing & Communication at IE University, and she keeps actively seeking education and new experiences to refine her craft. For her, understanding the whole process matters: not just how to make a good video or write a good strategy, but how the brand works, why the content exists, who it needs to reach, how it gets produced and what happens after it goes live.
That curiosity, and the desire to bring the brand and creator worlds closer together, is a big part of why she created CHAMA. One founder. A growing network. One standard.
06 · Why CHAMA
Six things we refuse to compromise on.
Tailor-made, never templated.
No packages, no retainer menus. The scope is assembled after we understand the problem, which is the only order that works.
Global talent for global brands.
A network of strategists, creatives, creators, paid media specialists and developers. We work worldwide in English, Portuguese and Spanish, and assemble talent for other languages and markets.
Strategy before deliverables.
We would rather tell you the thing you asked for is the wrong thing than sell it to you well.
Creative that understands business.
Beautiful work that misses the commercial point is decoration. Ours is built to move something you can measure.
AI-native. Human-first.
We use AI and modern technology where they sharpen research, strategy, workflows and execution, and deliberately not where taste, judgement, relationships and originality produce better work. The best tool for the job. Every time.
One partner. Whatever the problem requires.
Brand, content, social, paid, PR, web, tech. Assembled around your problem rather than sold as a bundle.
07 · Contact
Have something for us?
A brand to build.
A launch coming up.
A marketing problem you can't quite solve.
Or something so specific you're not even sure which service you need.
Tell us about it. We'll take it from there.
- Emailchamacreatives@gmail.com
- Phone+34 661 414 647
- WhatsAppChat with us
- Instagram@chamacreatives
- LinkedInCHAMA Creatives